Summary: Wise stores your email, the clothing photos you upload, your outfit data, and the optional style information you choose to give us. We use Pinterest OAuth so you can save outfits to your own Pinterest boards — we never store your Pinterest password. We do not sell your data, run advertising, or share your personal information with third parties beyond what is necessary to operate the service.

1Who We Are

Wise ("we", "our", "the app") is an AI-powered personal wardrobe assistant that helps users organize their clothing, receive outfit recommendations, and save their favorite looks to Pinterest. Wise is developed and operated by:

Isaac Gonzalez
Email: contacto@wiseoutfits.com

The application is currently in beta and is intended for personal use by individuals who wish to digitize and manage their wardrobe.

2Information We Collect

We collect only the information necessary to provide the service:

  • Account information: Your email address and a hashed password (we never store passwords in plain text) or, if you sign in with Google or Apple, the account identifier, email address and name they share with us. A public username (@), created from your display name when you sign up (never from your email) and editable at any time. Optionally: display name and profile photo. Accounts that wrote a profile bio before September 14, 2026 keep it stored, but the app no longer shows it or lets you edit it; you can ask us to delete it.
  • Clothing photos: Images you upload of individual garments. These are stored on our server and processed by computer vision models (background removal, clothing segmentation and the CLIP model) to extract visual attributes such as color, style, material, and season. Most of this runs on our own server; to cut the garment out of its background, a reduced copy of the photo (1024 px) is sent to Modal Labs, which runs our own open models on rented GPUs. Once the garment is in your wardrobe, its cut-out (the garment without its background, 1024 px) is sent there as well so that an open image model can redraw it facing forward, like a catalog photo; your own photo is always kept next to the redrawn one and you can switch back to it at any time. Your photos are not sent to general-purpose AI providers such as OpenAI, Anthropic or Google, except in the AI fitting room, when you choose to use it (see Genlook below).
  • Garment scanner (optional): If you use the scanner to add a garment, the app opens your phone camera and, while it is open, sends small frames (320 px) to our server about every second and a half so it can recognize what kind of garment is in front of the camera. Those frames are analyzed in memory by the CLIP model on our own server and not stored. Only the photo you choose to keep at the end is uploaded, and it is treated like any other clothing photo.
  • Garment attributes: Structured data extracted from your clothing photos — category, color palette, style, material, season, and AI-generated embedding vectors. Used to power outfit recommendations.
  • Style profile (optional): Answers you give to personalize the app — how you usually photograph your clothes, the garment gender you prefer, your style preferences, and your answers to the color quiz (such as skin, hair and eye tone). If you use the selfie color analysis, the photo is analyzed in memory and not stored; only the resulting color season is saved.
  • Fitting room (optional): If you upload a full-body photo for the fitting room, we extract your silhouette and body proportions, and we store the photo encrypted so that the AI fitting room can show you wearing the clothes in your wardrobe. The photo is used only for the fitting room, is stored without its metadata (such as the location where it was taken), and you can delete it at any time. When you try on a look, the photo and the photos of the garments in that look are sent to Genlook (see the service providers below), which returns the image of you wearing them; we store that image encrypted as well, so the same look does not have to be generated again.
  • Location for the outfit of the day (optional): Only when you ask for the outfit of the day and your browser or phone allows it. The app rounds your location to about 1 km before sending it; we use it to look up the local weather and do not store it.
  • Outfit data: Outfits you generate, save, mark as worn, or share publicly. Includes your ratings (thumbs up/down) and outfit planning entries.
  • Outfits you share by link: Every outfit can be shared with a link, whether or not you published it in Explore. Anyone who has that link can see that outfit (its garments and title), without an account. The link is long and random, it is created only when you open your own outfit, and it stops working if you delete the outfit. Publishing in Explore is separate: it is what shows the outfit to the community.
  • Social interactions: Likes you give to community outfits, accounts you follow, and comments you post. These are visible to other users when you interact with public content: when you like, comment on or follow, the owner of that outfit or account sees your display name and profile photo in their notifications. To mark which notifications are new, we store the time you last opened them and which style tips and wardrobe suggestions you had already seen.
  • Style preferences: An anonymous preference vector derived from your in-app swipe behavior (likes/passes on outfit suggestions). This is stored as a numeric summary and is not linked to identifiable external profiles.
  • Pinterest connection (optional): If you connect Pinterest, we store your Pinterest account ID and username, to show which account is connected, and the access tokens Pinterest gives us, encrypted. See Section 4 for details.
  • Waitlist email: If you join the waitlist on our website, we store your email address solely to contact you about beta access and product updates. It is never sold or shared, and you can request deletion at any time by writing to the contact address below.
  • Usage data: The app does not use analytics scripts, tracking pixels, or advertising cookies. No browsing history or device fingerprints are collected. Like any web service, our server keeps technical logs (IP address, browser type as reported by your browser, requested address and time) for security and troubleshooting, with any access tokens in the address removed; they are rotated automatically and kept only for a limited time. Our public website uses GoatCounter, a privacy-friendly page-view counter that sets no cookies, collects no personal data, and does not track you across sites.

We do not collect: precise location data (location is rounded as described above and never stored), device identifiers, phone contacts, payment information, or any data not explicitly listed above.

3How We Use Your Information

  • To create and maintain your account and authenticate you securely.
  • To analyze your garments with our computer vision models —on our own server, with the cut-out and the front-view redraw on GPUs rented from Modal Labs— and generate personalized outfit recommendations.
  • To suggest an outfit of the day matched to the real weather: when you ask for it, your approximate location (rounded to about 1 km) is sent to OpenWeatherMap — no other personal data is sent.
  • To enable the Pinterest integration: when you choose to save an outfit to Pinterest, we use your Pinterest OAuth token to create a pin on the board you select.
  • To power social features: sharing outfits publicly, following other users, and discovering community looks.
  • To search Unsplash for stock clothing images offered as photo replacements (only keyword strings are sent — no personal data is shared with Unsplash).

We do not use your data for advertising, third-party profiling, or any purpose beyond delivering the core service features described above.

4Pinterest Integration

Wise offers an optional Pinterest integration that allows you to save AI-generated outfit images directly to your Pinterest boards. This feature uses the official Pinterest OAuth 2.0 authorization flow. Wise never sees or stores your Pinterest password.

When you tap "Save to Pinterest" within the app, you are redirected to Pinterest's official login and authorization page. You explicitly choose which permissions to grant. After authorization, Pinterest provides Wise with an access token that is stored securely and used solely to interact with Pinterest on your behalf.

Permissions requested and why

user_accounts:read Read your Pinterest username so the app can show which account is connected.
boards:read Read your existing Pinterest boards so you can choose which board to save the outfit to.
boards:write Create a new Pinterest board if you choose to save to a board that does not yet exist.
pins:read Verify whether an outfit has already been saved to Pinterest to avoid duplicate pins.
pins:write Create a new pin on the board you select, saving the outfit image and its title.

What Wise does NOT do with Pinterest access:

  • We never read your Pinterest home feed, recommendations, or personal browsing activity.
  • We never access your Pinterest messages, followers list, or account analytics.
  • We never post to Pinterest without a direct, explicit action from you inside the app.
  • We never share your Pinterest data with any other third party.
  • We never see or store your Pinterest password, and we don't store your Pinterest profile information. We only keep your Pinterest account ID and username, to show which account is connected.

You can revoke Wise's access to your Pinterest account at any time by visiting pinterest.com/settings/security and removing Wise from your authorized apps. From that moment the token we keep stops working; it stays stored, encrypted, until you disconnect Pinterest in the app or delete your account.

5Third-Party Services

Wise uses the following third-party services to deliver its features. Each service processes data strictly for the purpose described:

Supabase Privacy Policy
Wise uses Supabase as its database provider (PostgreSQL). Your account information, garment data, outfit records, and social interactions are stored in a Supabase-hosted database located in the US East region. Supabase processes this data solely to store and retrieve it on behalf of Wise. Supabase does not use your data for its own purposes.
Pinterest Privacy Policy
The Pinterest API is used exclusively to save outfit images to boards you authorize, as described in Section 4 above. Pinterest receives only the outfit image and title at the moment you choose to save. No personal information from your Wise account is shared with Pinterest.
OpenWeatherMap Privacy Policy
Used to retrieve current weather conditions for the "Outfit of the Day" feature. Wise sends your approximate location, rounded to about 1 km (never your exact position), to fetch temperature and conditions. No other personal data is included in weather requests, and the location is not stored.
Unsplash Privacy Policy
Wise searches Unsplash for stock clothing images to offer as garment photo replacements (when your photo quality is low). Only keyword strings (e.g., "white cotton shirt") are sent to Unsplash — no personal data is included.
Oracle Cloud Privacy Policy
Hosts the Wise application server in the US East (Ashburn, Virginia) region, where your clothing photos are stored and processed. Oracle provides the infrastructure only and does not use your data for its own purposes.
Modal Labs Privacy Policy
Runs the open models we use (BiRefNet and LaMa for the cut-out, Qwen-Image-Edit to redraw the garment facing forward) on rented GPUs in the United States. When you upload a garment, a reduced copy of the photo (1024 px) is sent there to compute the cut-out and comes back as a shape; the cut-out is then sent again to be redrawn facing forward and comes back as an image. Modal provides the computing power only, does not use your photos for its own purposes and does not train models on them.
Genlook Privacy Policy
Generates the AI fitting room images. Only when you use the AI fitting room, your full-body photo and the photos of the garments in the look are sent to Genlook, together with a random identifier of your account (never your name or email), and it returns the image of you wearing those clothes. Genlook does not train models on your photos. We ask it to delete your photo after 1 day, and when you delete your photo or your account we ask it to delete everything linked to you right away. To generate the images, Genlook uses its own providers: Google (Vertex AI), Comfy Cloud (United States) and RunPod (European Union).
Only if you choose to sign in with Google. Google confirms your identity and shares your account identifier, email address and name with Wise. Wise never sees your Google password.
Only if you choose to sign in with Apple. Apple confirms your identity and shares an account identifier and the email address you choose to share, which may be a private relay address. Wise never sees your Apple password.
Cloudflare Privacy Policy
Manages the wiseoutfits.com domain and forwards the emails you send to contacto@wiseoutfits.com to our inbox, which is hosted by Google Gmail.

Note on AI processing: Garment photo analysis is performed by open computer vision models that we run ourselves, never by another company's AI service. Garment attributes (CLIP) and clothing segmentation run on our own server. Cutting the garment out of its background runs on GPUs rented from Modal Labs: a reduced copy of the photo (1024 px) is sent there, the model returns the cut-out shape, and the cut-out is then redrawn there facing forward by an open image model (Qwen-Image-Edit) that we run ourselves; Modal does not use your photos for its own purposes or to train models. Your clothing photos are not sent to any general-purpose AI API such as OpenAI, Anthropic, or Google. The only exception is the AI fitting room, which is optional: when you use it, your full-body photo and the photos of the garments in the look go to Genlook, which processes them with providers that include Google (Vertex AI), as described above.

6Data Storage and Security

  • Your account data and garment attributes are stored in a PostgreSQL database hosted on Supabase (US East region) with row-level security enabled.
  • Clothing images are stored on the application server and served only over HTTPS, through long, randomly generated links that are not listed anywhere and are marked so that search engines do not index them. Anyone who has the exact link to an image can open it — this is how garments in outfits you choose to share publicly are shown to others — so treat those links like any other private link. Photos that could not be added to your wardrobe are never served.
  • Passwords are hashed using bcrypt and are never stored in plain text.
  • Session authentication uses JWT tokens that expire after 7 days, transmitted exclusively over HTTPS.
  • Pinterest OAuth tokens are stored encrypted and are used only to make authorized API calls on your behalf.
  • We apply access controls and follow security best practices, including rate limiting on sign-in, registration, uploads and other sensitive endpoints, and protections against common vulnerabilities (OWASP Top 10).

While we implement reasonable security measures, no system is completely immune to risk. We encourage you to use a strong, unique password and to review the third-party apps connected to your Pinterest account periodically.

7Data Retention

We retain your data for as long as your account is active. Specifically:

  • Account and garment data: Retained until you request deletion.
  • Uploaded images: Retained on our servers until you delete the garment or request account deletion.
  • Photos that could not be added to your wardrobe: If a photo you upload is rejected — for example, because the garment could not be separated from the background, or it matches a garment you already have — we keep the original photo for up to 14 days so we can understand why it failed and improve the app. It is not visible to anyone, it is not used for anything else, and it is deleted automatically after 14 days, or immediately if you delete that item or your account.
  • Fitting room photo and silhouette: Your full-body photo (encrypted), your silhouette and the AI fitting room images of you are retained until you delete them from the app (in the fitting room, Delete my photo), delete your account, or ask us to remove them. Uploading a new photo deletes the previous one and its images. Genlook deletes its copy of your photo after 1 day, and we ask it to delete everything linked to you as soon as you delete your photo or your account.
  • Technical server logs: Rotated automatically and kept only for a limited time, for security and troubleshooting.
  • Pinterest OAuth tokens: Retained, encrypted, until you disconnect Pinterest from within the app or delete your account. If you revoke access from Pinterest's settings, the token stops working at that moment.
  • Community content: Outfits you shared publicly may remain visible briefly after deletion due to caching, but will be permanently removed within 48 hours.

You can delete your account and all associated data at any time from the app, in Edit profile → Delete account; deletion is immediate and cannot be undone. You can also ask us to do it by writing to contacto@wiseoutfits.com, and we will complete it within 30 days.

8Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Access Request a copy of the personal data we hold about you.
Correction Ask us to correct inaccurate or incomplete data.
Deletion Request deletion of your account and all associated data.
Portability Receive your data in a machine-readable format.
Restriction Ask us to limit how we process your data in certain cases.
Objection Object to processing of your data for specific purposes.

To exercise any of these rights, contact us at contacto@wiseoutfits.com. We will respond within 30 days. For residents of the European Economic Area, you also have the right to lodge a complaint with your local data protection authority.

9Children's Privacy

Wise is not directed at children under 13 years of age and does not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at contacto@wiseoutfits.com and we will delete that information promptly.

10International Data Transfers

Wise is operated from Ecuador. Your data is stored in the United States: the database on Supabase (US East region) and the application server, where your clothing photos are kept, on Oracle Cloud (Ashburn, Virginia). Cutting garments out of their background and redrawing them facing forward are also computed in the United States, on GPUs rented from Modal Labs. If you use the AI fitting room, your full-body photo and the garments in the look are processed by Genlook and its providers in the United States and the European Union. If you are located outside the United States, your data will be transferred to and processed in the United States. By using Wise, you consent to this transfer. We ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

11Changes to This Policy

We may update this Privacy Policy as the app evolves. When we make material changes, we will update the "Last updated" date at the top of this page and notify active users by email where required by applicable law.

Continued use of the app after changes are posted constitutes acceptance of the updated policy. We encourage you to review this page periodically.

12Contact

For any privacy-related questions, data requests, or concerns, please contact:

Isaac Gonzalez
Data Controller, Wise App
Email: contacto@wiseoutfits.com

We aim to respond to all privacy-related inquiries within 5 business days.